Entertainment
This piece of content was created to drive awareness of the Steamworks Burnaby Taproom. The primary objective was to capture attention with a strong opening hook using on-screen text to spark curiosity. The video leans into humor as a strategic creative choice, allowing the brand to connect with the Steamworks audience in a fun, relatable, and engaging way.
TAPROOM AWARENESS:
TREND-DRIVEN SALES CAMPAIGN
The goal of this piece was to drive sales at the Steamworks Taproom by leveraging a trending social media format and adapting it to fit the Steamworks brand voice. The video is memorable, resonated strongly with the audience, and sparked conversations across social media, amplifying engagement and awareness.
This piece of content was inspired by a social media trend and tailored to align with Steamworks’ branding, optimizing it for Instagram’s algorithm to achieve maximum reach. Designed as a short-form video, its primary goal was to increase viewer retention, and it successfully garnered over half a million views online.