Educational Content
Produced for the late-2025 launch of Steamworks’ non-alcoholic beer line, this video takes a conversational approach to showcasing the product’s key features. Featuring members of the Brewing team, it offers expert insights while creating a more personal and engaging connection with the audience.
NON-ALC PRODUCT LAUNCH OVERVIEW
LIGHT LIME LAGER TEASER
This teaser was produced as part of Phase One of Steamworks' launch strategy for Light Lime Lager. It captures real taproom customers tasting the beer and sharing authentic, first-impression reactions. The editing direction intentionally uses soft focus and minimal product visibility to spark curiosity, build anticipation, and drive buzz across our social media channels ahead of the full launch.